About Us

BantuPage is a trading name of I&U Limited.

BantuPage Limited is a Nigerian based research data and analytics group.

Our data-led offering supports and improves a wide spectrum of marketing activities of a customer base including politics, media owners, brands and media agencies. We work with some of the most recognised brands in Nigeria.

Our ground-breaking syndicated data solutions include the daily brand perception tracker, BantuPage Limited Brand Index, and the media planning and segmentation tool, BantuPage Profiles. Our market-leading BantuPage Realtime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. BantuPage’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist field teams and back office colleagues to meet clients’ specific requirements.

As the pioneer of online market research, we have a strong record for data accuracy and innovation. We are the market research pioneer of Multi-level Regression with Post-stratification (“MRP”) for accurate predictions at street level.

I&U data is regularly referenced by the Nigerian Press and Media Associations.

Our mission, vision and values
Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

Our vision is for BantuPage data to be a valued public resource used by hundreds of millions of people on a daily basis, enabling intelligent decision-making and informed conversations.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.

Our strategy
The underlying strategy that drives our long-term growth plan is defined by the mantra: “BantuPage Field Team and In-House Analysts.”